How Sensodyne charted its place in India’s $1.8 billion oral care market

James Eaton

Immediately after Sensodyne toothpaste, the model also introduced other goods to upsell and cross-sell with the flagship offerings. The Sensodyne stock now also incorporates toothbrushes, and other toothpaste variants less than its entry-level ‘Essential Care’ range, which include Sensodyne Quick Reduction.  Commenting on the brand’s distribution tactic, Sikka opines that […]