Immediately after Sensodyne toothpaste, the model also introduced other goods to upsell and cross-sell with the flagship offerings. The Sensodyne stock now also incorporates toothbrushes, and other toothpaste variants less than its entry-level ‘Essential Care’ range, which include Sensodyne Quick Reduction.  Commenting on the brand’s distribution tactic, Sikka opines that the endeavour is ongoing, like any other FMCG brand name.  “We’re making guaranteed that we’re current anywhere the consumer is – no matter whether it’s grocery suppliers, chemists, e-commerce platforms, modern-day trade retailers, etc. The plan is to make certain that we’re accessible at extra stores each 12 months.” For Gauri Chaudhari, co-founder Manufacturer Innerworld, a healthcare model consultancy, a…